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There is so much hype inside the Search engine optimization industry probably because it is a techno field plus is very competitive so everyone is endeavouring to eyebrow everyone else and get the upper edge.

Being in my antiquated 40′s – hippy 1965 baby to be exact – I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive – it looked like a modern day top-loader washer and was the same size! All up it held a ‘breath-taking’ 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC’s come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.

Today my ‘long teeth’ dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the SEO playing field.

Yes Search engine optimization can be specialized but only usually when you got it completely wrong at the beginning – your site that is. If you did not hire a good Search engine optimization consultant to provide you with the rundown BEFORE you started building then you most definitely ended up with a web site pierced with a million Search engine optimization holes. These web sites normally takes some fixing without a doubt. Most web creative designers have no knowledge about Search engine optimisation and what they do know they hardly ever put into practice simply because they aren’t requested to by you! Not employing a good Search engine optimization advisor is like creating a 3 storey house without using an architect and engineer and expecting the builder to get it right – no way.

I run into a great Search engine optimisation site once in every 100 web-sites. This is a poor track record for web-developers. Nearly every other single web-site is a ship full of holes sinking in the lower regions of page 196 of Google!

So aside from adding some colorful pros to this piece I guess I should add some substance. Well here it is – short and simple (well maybe not that short!)

Content is King

Google makes use of backlinks a lot right now to judge a internet sites popularity. However, it’s now quite simple to produce back links of good quality in large volumes to unbalance the ranking game. Google knows it has to find a way to balance this out. When it does, most people’s position will come crashing to the floor overnight.

On the other hand, Google always wants High quality content material – the best it can display. Should you have this, then because content is the only reason why we have search engines like google in the first place, your website will always excel regardless of what twists and turns Google puts its search engine algorithms through.

Never ever forget that content rules inside the Search engine optimisation jungle. Ignore at your peril.

We fought to get content material on customers websites for so long until we built it into our SEO ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their internet sites weekly and gain ranking results from it seeing it is SEO optimised as well.

Your content delivery engines needs to be well tuned

Don’t believe that you can easily simply add content to a site and miss out on the platform you will be adding it to. Google wants to ensure that the content material is not only the best for the key phrase requested, but it also provides the very best user experience. So be sure to cross your T’s and dot your Search engine optimisation eyes when it comes to ensuring your internet site delivers the very best experience such as performing these :

Make sure your server is quick – Google a short while ago added this one – upgrade today if it takes too long to load your web pages

Be sure ALL images have ALT tags WITH meaningful content

Make sure every page has a UNIQUE page title relevant to the content of the page

Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)

Make sure there are a minimum of 300 words of meaningful textual content on any page – the more the better for Google

Make sure that if you are utilizing a website cms that the URL’s are fixed so only phrases appear (and preferably keywords) and not funny programming expressions and numbers

Whenever you create a link use a keyword(s) and not the notorious ‘click here’ as the anchor text

If you cannot add content to your site (maybe you have a flash site), then at the very least add a weblog attached to your website – this helps a good deal

When you next renew your domain, renew not less than 3 years – of course longevity exhibits maturity and increases trust

Back links and more back links

And lastly do not stop back-linking. Right now it’s the powerhouse for SEO but do not rely on this for the long term.

So I hope this has helped ‘de-hype’ some of the search engine optimization materials available and helped you along the Search engine optimization highway a bit further.

Discover more SEO tips and tricks. And if you need a great SEO Consultant we are based in Singapore (so our rates are great!) but we work globally.

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